Combilift claims the benchmark for mass customisation with new plant

Combilift has set the benchmark for mass production of customised innovative products, according to Martin McVicar, Managing Director. McVicar was speaking at the official opening of the new Combilift Global Headquarters and manufacturing facility. Built at a cost of €50 million, the new 46,500 square meter facility will allow Combilift to double production. Check te video and find out more.

Recently Combilift officially opened its new head quarters and manufacturing facility in Monaghan, Ireland. The new 46,500 square meter purpose–built factory is set on a 100-acre site with room for expansion. With 11 acres of roof space, it is one of the largest manufacturing operations under one single roof in the Republic of Ireland.
Incorporating the latest manufacturing processes with a focus on sustainability, the new factory will enable Combilift to double its output in a single shift across all production lines. Four 90 metre moving assembly lines produce a finished truck every 15 minutes. More than 50 truckloads of finished products are dispatched to 85 countries each week. Spare parts are also shipped across the world from Monaghan to the dealer network.

Mass customisation

“Mass customisation is the new frontier for both the customer and the manufacturer. Increasingly customers are expecting products to be tailored to meet their needs. Forklift producers that offer customised products generally produce low volume, but Combilift is setting the benchmark by offering the mass production of tailored products, resulting in a strategic advantage for our customers. Traditional forklift manufacturers focus on high volume mass production of the same products. We evolve with our clients, producing new products each year”, said McVicar during the official opening ceremony.

Since 1998 Combilift has been manufacturing customised products tailored to suit client requirements. “The flexibility in our new facility means that we can continue to accommodate any customer request for a customised material handling solution,” says McVicar. “Customer requirements are our standard. The new factory enables us to double production and remain focused on the needs of our customers and dealers. We have become much more than a forklift manufacturer and are transforming the transport and logistics sector with our innovative, space-spacing products.”

Combilift works closely with its customers and dealers to identify solutions that best match their individual specific needs. The manufacturer invests 7% of its annual turnover (revenue) in Research and Development (R&D) to enhance its customisation capability.

Increase in jobs

Combilift is also investing in its workforce, adding a considerable number of high-level employment opportunities, for skilled technicians, design engineers, logistics and supply chain specialists and those with mechanical and electrical mechatronics skills. “The investment in people will enable us to meet our ambitious growth plans,” says Martin McVicar. We have employed an additional 230 people since we announced our plans for this factory in 2015. The combination of this state of the art production plant and a skilled workforce will allow us to double production within the next 5 years.”



Combilift, Forklifts, Intralogistics, Warehouse trucks

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